Series » Rise of the 49ers 2026

It's about the team’s ‘80s and early ‘90s era, when the club rose from an also-ran into pro football’s most glamorous franchise. The series will use rare and never-before-seen footage from NFL Films, including video of team speeches and behind-the-scenes photos of San Francisco’s legendary head coach Bill Walsh. It will feature interviews with the likes of Ronnie Lott, Steve Young and Eddie DeBartolo Jr as well as Montana and Rice. Between 1981 to 1995, San Francisco won five Super Bowls.